THE SMARTER WAY TO SELL YOUR LUXURY HOME
Most agents market luxury homes like subdivision homes. Yard sign. MLS. Open houses. Brochures. Ads. Hope it sells. We call it "hope marketing."
The photos may be prettier because the homes are nicer. The copy may be richer because the homes are more elegant. But the process is the same.
We discovered a smarter way to sell extra nice homes. It incorporates advanced marketing techniques pioneered by Apple, strategies that make home buyers stand in line and pay premium prices for new products.
When we incorporated Apple's strategies into real estate, our luxury home firm skyrocketed in growth. Our sellers were so thrilled with the prices we quickly sought after in San Diego County.
The magic dust is a powerful new way to launch homes on the market. It leverages anticipation and suspense-building strategies that get buyers excited (and feeling special) before they set foot in your door. This formula is so effective it was featured in Forbes and over 300 publications worldwide.